This week we were given the task of preparing a 30 second pitch on who we are in second life. As if we had met a C.E.O. of a company we really wanted to work for in the lift – and had 30 seconds to convince them we were brilliant. This would be presented in voice in class. That’s right I did say 30 seconds! A big challenge for me, who normally talks for Ireland! There was help in the form of a very good guide http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/ (accessed 31/10/2012)
I followed the steps to the letter (below)
. Start with a Blank Canvas
Started off with numbers 1-10 and filled in something about Inish Karu on all of them, reading that took about five mins!
2. Red Pen It
Then removed all the redundant and irrelevant things
3. Pick a Card
made 5 headings
Who I Am,” “What I Do,” “How I Do It,” “Why I Do It,”
and “Who I Do It For.” then pulled out all the things about me and put them under those headings
4. Get in Order
I moved the order around a little, putting the most important things first
5. Add an Attention-Getter
To get the attention grabber I used HBS elevator pitch builder http://www.alumni.hbs.edu/careers/pitch/ (last accessed 31/10/12) That was fun to use and taught me how using one word can be just as effective as whole sentences
Still way too long, cut cut cut some more! broken everything down to just words!
7. Record Your Pitch
didn’t record it – but did make a friends ears bleed (thank-you Cybob) while we chopped it down to exactly 29.8 seconds! (giving me a moment to breath!)
8. Ride the Elevator
The final pitch went something like this
Inish Karu! established responsive progressive and original
Always green hair
Experienced role player
NEVER in the present
Owner of Oran stores
I educate & learndevelop communities
for everyone and anyone
to see a smile – makes me smile!
I found this exercise very very useful. For the first time I discovered that you can actually give a flavor of what you have to offer without boring the listener (or reader) with reams of useless irrelevant information. This will certainly help me in my fist life and my second!